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How the LinkedIn algo works in 2025 (by LinkedIn)
Feb 19, 2025

How the LinkedIn algo works in 2025 (by LinkedIn)

I spoke with the algorithm and editorial teams last week. Here's what they demystified:

Ira Ko
Ira Ko
Positioning - the foundation of content
Jan 13, 2025

Positioning - the foundation of content

Answer these questions before you start writing your first LinkedIn post.

Ira Ko
Ira Ko
Customer Love
Jan 01, 2025

Customer Love

Shapeshift records podcasts and thought leadership videos for experts in technical domains.

Ira Ko
Ira Ko
The sanctity of the inbox
Jan 01, 2025

The sanctity of the inbox

Why so many sales pitches get ignored and how to fix it.

Ira Ko
Ira Ko
How much should I spend on marketing?
Nov 01, 2024

How much should I spend on marketing?

What's a reasonable number for my CEO? How do we benchmark against other SaaS companies at our stage?

Ira Ko
Ira Ko

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